2. Information We Collect

• A. Information You Provide Directly
• Name and email address when you subscribe to our mailing list
• Name, email address, and billing information when you purchase a product from our Shop
• Any information you submit through our Contact Us form
• B. Information Collected Automatically

• IP address and browser type when you visit the Website
• Pages viewed, time spent on pages, and referring URLs (via website analytics)
• Cookies and similar tracking technologies (see Section 6 on Cookies)
• C. Payment Information

When you make a purchase, payment processing is handled by our third-party payment processor (WooCommerce / payment gateway). We do not store your full credit card number on our servers. Please review the privacy policy of our payment processor for more information.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for digital products
• To send you email newsletters, updates, and promotional content (only if you have subscribed)
• To respond to your inquiries submitted through the Contact page
• To improve the performance and content of our Website
• To comply with applicable legal obligations
• To prevent fraud and maintain the security of our Website

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: We share data with trusted third-party vendors who assist us in operating our Website, processing payments, and delivering emails (e.g., WooCommerce, email marketing platforms). These providers are contractually obligated to keep your data confidential.
• Legal Requirements: We may disclose information if required by law, court order, or government authority.
• Business Transfer: If Apollo Solutions is sold or merged, your data may be transferred as part of that transaction. You will be notified in advance.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Customer purchase records are retained for a minimum of 7 years for tax and accounting purposes
• Email subscriber data is retained until you unsubscribe
• Website analytics data is typically retained for 26 months

6. Cookies and Tracking Technologies

Our Website uses cookies — small text files stored on your browser — to enhance your experience. We use the following types of cookies:

• Essential Cookies: Required for the Website to function (e.g., shopping cart, session management)
• Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website, including the Shop.

7. Your Privacy Rights

For All Users:

• Right to Know: You may request a copy of the personal data we hold about you
• Right to Correct: You may request correction of inaccurate information
• Right to Delete: You may request deletion of your personal data, subject to legal retention requirements
• Right to Unsubscribe: You may opt out of marketing emails at any time by clicking the unsubscribe link in any email

Additional Rights for EU/UK Residents (GDPR):

• Right to data portability — receive your data in a machine-readable format
• Right to object to processing based on legitimate interests
• Right to lodge a complaint with your local data protection authority

Additional Rights for California Residents (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to opt out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at: [INSERT EMAIL ADDRESS]

8. Third-Party Links

Our Website contains links to third-party websites, including Amazon.com (for book purchases), YouTube, LinkedIn, Facebook, Instagram, and X (Twitter). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our Website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Our Website uses HTTPS encryption for all data transmission. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this document. We encourage you to review this policy periodically. Continued use of the Website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us — Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

Dr. Tom DePaoli / Apollo Solutions

Website: https://drtomdepaoli.com